hypes

英 [haɪps]

美 [haɪps]

n.  (电视、广播等中言过其实的)促销广告，促销讨论
v.  夸张地宣传(某事物)
hype的第三人称单数和复数

柯林斯词典

• N-UNCOUNT 天花乱坠的广告宣传;炒作
  Hypeis the use of a lot of publicity and advertising to make people interested in something such as a product.
  1. We are certainly seeing a lot of hype by some companies...
     我们无疑已经看到来自一些公司的大肆宣传。
  2. My products aren't based on advertising hype, they sell by word of mouth.
     我的产品销售靠的不是天花乱坠的广告宣传，而是良好的口碑。
• VERB 大肆宣传（或吹捧）
  Tohypea product means to advertise or praise it a lot.
  1. We had to hype the film to attract the financiers...
     我们不得不热炒这部电影以吸引投资人。
  2. These gurus are being promoted by publishers and hyped in the business press.
     这些权威得到了出版商的力推和商务出版界的大肆宣传。
  3. Hype upmeans the same ashype.
     hype up 同 hype
  4. The media seems obsessed with hyping up individuals or groups...
     媒体似乎热衷于大肆吹捧某些个人或团体。
  5. He felt the film was hyped up too much.
     他觉得这部影片炒作过头了。

双语例句

• The competitive culture hypes winners but is equally ( more?) fascinated with losers.
  竞技文化让赢家兴奋，同样甚至更让输家迷狂。
• The enterprise begins using the vivid spokesman, possibly has each kind of goal, when especially "the thin string for Chinese musical instruments effect" and hypes the age which the wind is in vogue.
  企业启用形象代言人，可能有各种目的，尤其当“子弦效应”和炒作之风盛行的年代。
• "Drawing death" theory, Is the west commercial culture fashion tidal current next kind hypes the slogan, Is the fine arts circle under the impetuous point of view the result which adds fuel to the flames unceasingly by the theoreticians.
  绘画死亡论，是西方商业文化的时尚潮流下一种炒作口号，是美术圈子在浮躁心态下被理论家们不断推波助澜的结果。
• Who when the net friend long pig search "the Austria Pama after death the choroid beautiful woman" is with all one's strength, had the net friend to write to question that this is hypes.
  正当网友全力人肉搜索“奥巴马身后黑衣美女”到底是谁时，已有网友撰文质疑这是一场炒作。